Quick service restaurants have basically saturated the market.One strategy some QSR are using to increase sales is

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Co-branding at stores and nontraditional locations can attract new customers and increase sales by reaching a wider audience. It also helps to increase brand recognition and awareness. Hiring skilled labor, serving higher quality food, and offering alcoholic beverages may increase the quality of the restaurant, but they may not necessarily lead to increased sales.

Quick Service Restaurants Have Basically Saturated the Market