Purchasing the right to use a company's trademark and copyrighted materials is known as

Name: Purchasing the right to use a company's trademark and copyrighted materials is known as
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Franchising involves purchasing the right to use a company's trademark and copyrighted materials, as well as its established business systems and processes. This allows the franchisee to operate their own business under the franchisor's brand and benefit from their established reputation and marketing.

Purchasing the Right to Use a Company's Trademark and Copyrighted