________ theory argues that the bandwidth of communication influences the degree to which the communication is personal or impersonal.
A) Social exchange theory
B) Social information processing theory
C) Cognitive processing theory
D) Social presence theory

Question

Quizplus · Accepted Answer

Social presence theory argues that the degree to which communication is personal or impersonal is influenced by the bandwidth of communication, meaning that the more cues and feedback that are available in the communication channel (e.g. face-to-face communication versus text-based communication), the more personal the communication is perceived to be.

________ Theory Argues That the Bandwidth of Communication Influences the Degree