You are conducting a study on the mate preferences of college students. You give your participants a list of 20 characteristics and ask them to indicate how important each characteristic is in a romantic partner, using the following scale (by circling a number that reflects their opinion):
1 = Not at all important
2
3
4
5
6
7 = Extremely important
What method are you using to examine mate preferences?
A) Ranking procedure
B) Rating procedure
C) Content analysis
D) Percentile procedure

Question

Quizplus · Accepted Answer

The method being used to examine mate preferences is a rating procedure, as participants are asked to indicate the level of importance they attach to each characteristic on a scale. A ranking procedure would involve participants placing the characteristics in order of importance, while content analysis involves analyzing written or spoken material for themes or patterns. A percentile procedure would involve calculating the percentage of participants who rated each characteristic as important.

You Are Conducting a Study on the Mate Preferences of College