Morgantown Bank is considering two different advertising campaigns. The first is an integrated campaign consisting of radio, Internet, and direct mail advertising. The total cost of this campaign is $75,000 and it is expected to have a $12,000 return in the first year. The second campaign will consist of television advertising only. It will cost $180,000 and is expected to have a $25,000 return in the first year. Which campaign should it choose?

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The Answer of Morgantown Bank is considering two different advertising campaigns. The first is an integrated campaign consisting of radio, Internet, and direct mail advertising. The total cost of this campaign is $75,000 and it is expected to have a $12,000 return in the first year. The second campaign will consist of television advertising only. It will cost $180,000 and is expected to have a $25,000 return in the first year. Which campaign should it choose?

Morgantown Bank Is Considering Two Different Advertising Campaigns