You are marketing a department store. Based on results of research about people's memory for products and services advertised during different types of television programs, which program should you direct your advertising dollars to?

Question

Quizplus · Accepted Answer

Based on the information given, advertising during a neutral show like Candid Camera would be the best choice as it would be less likely to distract from the memory of the products and services being advertised. Advertising during shows with violent or sexually explicit themes may be too distracting for viewers to remember the products being advertised.

You Are Marketing a Department Store