In the past ten years, the popular American holiday, Halloween, was "imported" to France by retailers hoping to increase revenues. Essentially, the French learned the traditions such as trick-or-treating and wearing costumes from Americans. This is an example of ________ on an international scale.

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The adoption of Halloween traditions in France by retailers is an example of informational social influence, as the French learned these traditions from Americans and adopted them for themselves based on the information they received about the customs.

In the Past Ten Years, the Popular American Holiday, Halloween