Persuasion from the perspective of "who says what to whom" is best associated with the

Question

Quizplus · Accepted Answer

The Yale Attitude Change approach focuses on studying the source of the message, the nature of the message itself, and the audience to whom the message is directed. This approach emphasizes the importance of who says what to whom in the context of persuasion. Therefore, option D is the best choice. The elaboration likelihood model is concerned with the processing of persuasive messages, while the heuristic-systematic model of persuasion focuses on the way people use cognitive shortcuts to form attitudes. The central route to persuasion is one of the two routes proposed by the elaboration likelihood model.

Persuasion from the Perspective of "Who Says What to Whom