A commercial comes on for an arthritis crème. Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. Therefore, he is more likely to use the ________ route to persuasion.

Question

Quizplus · Accepted Answer

Lachlan's personal experience with knee pain makes him more motivated to attend to the commercial and process the information using the central route to persuasion, where he carefully considers the message and its arguments. The peripheral route (A) would involve more superficial cues like the commercial's music or visuals. The heuristic route (B) involves mental shortcuts or rules of thumb, which may not be applicable in this situation. The relevant route (D) is not a commonly used term in the study of persuasion.

A Commercial Comes on for an Arthritis Crème