In general, people who are ________ are more likely to use the central route when attending to a persuasive communication.

Question

Quizplus · Accepted Answer

People who are high in need for cognition tend to be more analytical and enjoy processing information in a detailed manner. When presented with a persuasive communication, they are more likely to use the central route, which involves careful evaluation of the message and its arguments. This is in contrast to the peripheral route, which involves less scrutiny of the message and more reliance on cues such as the speaker's credibility or attractiveness. Therefore, being high in need for cognition increases the likelihood of using the central route in persuasion.

In General, People Who Are ________ Are More Likely to Use