Chaiken (1987) and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes.By this they mean that
A) emotional responses are the basis of most attitudes.
B) emotions often inform our "How do I feel about it?" heuristic.
C) careful analysis of message contents invokes strong emotions.
D) positive emotions are used as a heuristic but negative emotions are not.
Correct Answer:
Verified
Q108: Research by Leventhal and his colleagues (1967)
Q109: In most stores, owners provide background music
Q112: George is trying to decide which of
Q114: It can be tricky to use fear-arousing
Q120: In "phone wars" with MCI, Sprint, and
Q130: Tyler nods his head quite often during
Q136: Recent advertisements for Chrysler automobiles focus on
Q155: The authors of your text suggest that
Q157: Research by Leventhal and his colleagues (1967)
Q159: You've just learned that your younger brother
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents