According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on

Question

Quizplus · Accepted Answer

When people use the peripheral route of persuasion, they rely on heuristics, or mental shortcuts, rather than careful evaluation of arguments. This can include relying on cues such as attractiveness or credibility of the speaker, or the emotional appeal of the message.

According to the Heuristic-Systematic Model of Persuasion, When People Use