In a study presented in the text (Peterson, Haynes, & Olson, 2008), smokers were asked to create an antismoking video to be shown to high school students, invoking dissonance in the smokers. These smokers, who particularly felt like hypocrites, were most likely to

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The study found that smokers who particularly felt like hypocrites were most likely to increase intentions to quit smoking. This is because the dissonance they experienced between their behavior (smoking) and belief (that smoking is bad) led to an uncomfortable state, which they resolved by changing their behavior (intending to quit smoking).

In a Study Presented in the Text (Peterson, Haynes