In the introduction to Chapter 1, you read about a number of social phenomena: a young man broadcast his suicide live online; a father and son disagreed on the attractiveness of the same fraternity; and more than 800 people committed mass suicide in Jonestown, Guyana. What do these examples have in common? They

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All of the examples given indicate the power of social influence. The young man may have been influenced by online communities or peers to take his own life, the father and son were influenced by different social norms regarding masculinity and fraternity membership, and the Jonestown mass suicide was the result of intense social influence and control by cult leader Jim Jones.

In the Introduction to Chapter 1, You Read About a Number