In the context of sustainability and survival, the King of Bhutan believes

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The King of Bhutan prioritizes gross national happiness over gross national product, as he believes that true sustainability and survival for his country comes from the well-being and contentment of its people, rather than just economic growth. Simply working harder or trying to become like America may not necessarily lead to true happiness and sustainability. Additionally, the idea of upward social comparison, where people compare themselves to others who have more, has actually been shown to negatively impact happiness levels, so it is not the best approach for enhancing contentment.

In the Context of Sustainability and Survival, the King of Bhutan