On the basis of his research on the mere exposure effect, Robert Zajonc argued that our emotions are often more _______ than our thinking.

Question

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The mere exposure effect refers to the phenomenon where the more we are exposed to something, the more we tend to like it. Zajonc's research on this effect suggests that our emotions can be influenced by this type of repeated exposure, without requiring conscious thinking or evaluation. Therefore, our emotional responses can be more instantaneous than our thinking processes.

On the Basis of His Research on the Mere Exposure