Company A describes its cars' reliability, mileage, and durability. Company B's ads show people having a good time driving around in their cars. A's ads focus on _____-route processing; B's ads use _____-route processing.

Question

Quizplus · Accepted Answer

Company A's ads focus on central-route processing, which involves logical and factual information about the product's features. Company B's ads use peripheral-route processing, which appeals to emotions and the lifestyle associated with the product.

Company a Describes Its Cars' Reliability, Mileage, and Durability