When social psychologists try to measure attitudes of people, they

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Social psychologists typically measure expressed attitudes, which are attitudes that individuals openly express or reveal through their behavior or verbal responses. This is the most direct way of measuring attitudes, as it involves observing or assessing how people behave or what they say in response to a particular stimulus or situation. Implicit attitudes, or attitudes that people may hold unconsciously or outside of their awareness, are harder to measure and often require more indirect methods such as reaction time tasks, physiological measures, or implicit association tests. However, researchers may also use a combination of direct and indirect measures to obtain a more complete understanding of attitudes.

When Social Psychologists Try to Measure Attitudes of People, They