After spending a great deal of time researching vehicles, Linda makes a purchase. After having owned the vehicle for several months, she experiences dissonance and wonders if she made the right decision with her purchase. According to dissonance theory, we would expect Linda to reduce her dissonance by _____ the chosen vehicle and _____ the unchosen vehicles.

Question

Quizplus · Accepted Answer

According to dissonance theory, Linda would be expected to reduce her dissonance by upgrading the chosen vehicle (in order to reaffirm the decision) and downgrading the unchosen vehicles (in order to make her decision seem like the better choice).

After Spending a Great Deal of Time Researching Vehicles, Linda