Applying the self-perception theory, the best way to cultivate Mark's enjoyment of a task that is not intrinsically appealing to him is to use incentives to have him comply with the behavior and then suggest that

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Self-perception theory suggests that people infer their attitudes and motivations by observing their own behavior. By suggesting that Mark did the task for an intrinsic reason, he may start to believe that he enjoys the task, thus cultivating intrinsic motivation.

Applying the Self-Perception Theory, the Best Way to Cultivate Mark's