Dissonance conditions do indeed arouse tension, especially when those conditions threaten

Question

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Dissonance conditions, by definition, involve holding two conflicting cognitions or beliefs. If one of those beliefs is tied to positive feelings of self-worth, then a threatened or undermined sense of self-worth can lead to increased tension or discomfort. This is because people have a natural desire to maintain a positive view of themselves, and cognitive dissonance creates a situation where that view is challenged.

Dissonance Conditions Do Indeed Arouse Tension, Especially When Those Conditions