A researcher who measures attitudes by assessing whether White people take longer to associate positive words with Black faces than with White faces is most likely using a(n)

Question

Quizplus · Accepted Answer

The researcher is measuring implicit attitudes and the method used is an implicit association test (IAT). The IAT measures the strength of associations between concepts (in this case, race and positive/negative words) and response times, which allows researchers to assess implicit attitudes that people may not be aware of or may not explicitly express.

A Researcher Who Measures Attitudes by Assessing Whether White People