Moravia Corp. launched a new fashion line of traditional wear that targeted young adults by taking the color red as the inspiration. Two days after the launch, they came across a survey that stated 75% of 18-24 olds preferred blue-colored clothes over red-colored ones. What is best illustrated in this scenario?

Question

Quizplus · Accepted Answer

The best illustrated concept in this scenario is poor information timing as Moravia Corp. launched the new fashion line of traditional wear targeting young adults based on the inspiration of color red without conducting research about the color preference of their target audience. After launching, they came across a survey that revealed 75% of 18-24-year-olds preferred blue-colored clothes over red-colored ones. If they had conducted research prior to the launch, they could have adjusted their strategy accordingly.