Courts look more favorably on reductions in intrabrand competition when there is vigorous interbrand competition that can prevent the reduction in intrabrand competition form harming consumers.

Question

Quizplus · Accepted Answer

This statement is true. Courts often consider the potential impact of reduced intrabrand competition on consumers, and look for evidence of strong competition from other brands that could mitigate any negative effects. In other words, if there are many other brands offering similar products or services, consumers can still choose from a range of options even if the intrabrand competition is reduced. This is seen as less harmful to consumers than when there are fewer alternatives available.

Courts Look More Favorably on Reductions in Intrabrand Competition When