The courts are more likely to allow a restraint of interbrand competition than intrabrand competition.

Question

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The courts are generally more skeptical of restraints on interbrand competition (competition between companies) than intrabrand competition (competition within a specific company or brand). This is because interbrand competition is seen as a key driver of innovation and consumer choice, while intrabrand competition can be managed by the brand owner without harming competition in the broader market. Therefore, it is less likely that courts will allow restraints on interbrand competition.

The Courts Are More Likely to Allow a Restraint of Interbrand