Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?
A)Take no action.
B)Consider override for most desirable segments.
C)Consider priority systems for most desirable segments.
D)Increase prices or encourage use in other time slots.
E)Lower prices selectively.

Question

Quizplus · Accepted Answer

Increasing prices or encouraging use in other time slots can help reduce demand to match the firm's insufficient capacity. This approach can deter less price-sensitive customers and shift demand to periods when the firm can better handle it.

Which of the Following Is the Correct Action for a Firm