Which of the following is NOT a common educational and promotional objective in service settings?
A)Build awareness and interest in an unfamiliar service or brand.
B)Reposition a service relative to competing offerings.
C)Familiarize customers with service processes in advance of use.
D)Encourage trial of competing products.
E)Recognize and reward valued customers.

Question

Quizplus · Accepted Answer

Encouraging trial of competing products is not a common educational and promotional objective in service settings because it promotes competitors' offerings and it could potentially lead to customer loyalty being transferred to those competitors. As such, the other options (A, B, C, and E) are more common objectives in service settings.

Which of the Following Is NOT a Common Educational and Promotional