Direct marketing involves efforts to stimulate positive interest in an organization and its products by sending out news releases, holding press conferences, staging special events, and sponsoring newsworthy activities put on by third parties.

Question

Quizplus · Accepted Answer

Direct marketing involves direct communication with the target audience through direct mailings, telemarketing, email marketing, and other forms of direct contact, rather than through public relations efforts such as news releases and press conferences.

Direct Marketing Involves Efforts to Stimulate Positive Interest in an Organization