____________ are services sold at less than full cost to attract customers, who will then be tempted to buy profitable service offerings from the same organization in the future.
A)Benign followers
B)Unit packages
C)Loss leaders
D)Cost providers
E)Contracts

Question

Quizplus · Accepted Answer

The term "loss leaders" refers to services that are sold at a lower cost than normal to attract customers. The idea is that customers will be drawn in by the low price, and then be enticed to buy other, more profitable services from the same organization in the future. This strategy is commonly used in industries such as retail, where companies may offer special deals on certain products to get customers in the door, knowing that they are likely to spend more money on other items while they are there.

____________ Are Services Sold at Less Than Full Cost to Attract