A company's ____________ helps to determine which supplementary services should be included.
A)location
B)delivery system
C)key service representative
D)service atmosphere
E)market positioning strategy

Question

Quizplus · Accepted Answer

A company's market positioning strategy considers the target market's needs and preferences, which can help determine which supplementary services should be offered to appeal to that target market. For example, a luxury hotel may offer a concierge service and room service as supplementary services to cater to their high-end clientele.

A Company's ____________ Helps to Determine Which Supplementary Services Should