A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.
A)target class
B)class
C)focal segment
D)market segment
E)target segment

Question

Quizplus · Accepted Answer

Market segment is the most appropriate choice as it accurately defines a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns. The other options, such as "target class" and "target segment," suggest that the group is being specifically targeted by the company, whereas "class" and "focal segment" may not fully capture the range of characteristics and behaviors that define the group.

A ____________ Is Composed of a Group of Buyers Who