An) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.
A)general segment
B)segmentation field
C)target segment
D)holistic segment
E)mass customization

Question

Quizplus · Accepted Answer

A target segment is a specific group of customers or audience that a firm chooses to focus on based on certain characteristics such as demographics, psychographics, behaviors, or needs. This target segment is selected from the general market segment and is the specific group that the firm aims to reach and satisfy with its products or services.

An) ____________ Is One That a Firm Has Selected from Among