Bright Horizons strategy included which of the following?
A)Marketing services to employers instead of parents.
B)Hiring inexpensive labor.
C)Commoditized service offerings.
D)Heavy regulatory oversight.
E)All of the above are strategies employed by BH.

Question

Quizplus · Accepted Answer

Bright Horizons' strategy included targeting employers as their primary customers and offering them a range of services to support their employees, such as child care, elder care, and education. This helped differentiate them from traditional child care providers who primarily marketed to parents. Hiring inexpensive labor or commoditizing service offerings were not part of the strategy, as Bright Horizons aimed to provide high-quality care and education. The company was subject to regulatory oversight, which is typical for the child care industry, but it was not a deliberate strategy. Therefore, option E is incorrect.

Bright Horizons Strategy Included Which of the Following