Tangible characteristics that customers can evaluate prior to purchase are termed ____________.
A) search attributes
B) experience attributes
C) credence attributes
D) satisfaction attributes
E) capital attributes
Correct Answer:
Verified
Q1: Characteristics that customers find hard to evaluate
Q2: The zone of tolerance is the extent
Q4: A service encounter is a period of
Q5: Many high-contact and medium-contact services are transforming
Q6: Customers that have no relevant prior experience
Q7: Evidence management is a somewhat disorganized approach
Q8: The technical core typically is in the
Q9: The goal of relationship marketing is to
Q10: The term _ describes that part of
Q11: High-contact encounters between customers and service organizations
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