Reliability, ease of use, and customer support are considered ____________.
A)search attributes
B)experience attributes
C)credence attributes
D)satisfaction attributes
E)capital attributes

Question

Quizplus · Accepted Answer

Reliability, ease of use, and customer support are experience attributes, which can only be assessed after the customer has used the product or service. Search attributes, on the other hand, can be evaluated before purchase (e.g. price, color). Credence attributes are difficult to assess even after purchase (e.g. quality of medical care). Satisfaction attributes and capital attributes are not recognized categories of attributes.

Reliability, Ease of Use, and Customer Support Are Considered ____________