Which of the following is NOT a model for evaluating consumers' behavior during the service encounter experience?
A)Moments of Truth
B)High/Low contact service
C)Servuction System
D)Theater Metaphor
E)Zone of Tolerance

Question

Quizplus · Accepted Answer

The Zone of Tolerance refers to the range within which customers are willing to accept variations in service delivery, rather than a model for evaluating consumer behavior during the service encounter. The other options (Moments of Truth, High/Low contact service, Servuction System, and Theater Metaphor) are all models or concepts used to understand or evaluate consumer behavior in service encounters.

Which of the Following Is NOT a Model for Evaluating