In 1992, the Media Continually Discussed and Mentioned Vice President

In 1992, the media continually discussed and mentioned Vice President Dan Quayle's inability to spell the word "potato" (which he spelled in a New Jersey classroom "potatoe") to highlight a mistake and influence the criteria that individuals use to judge politicians (namely to make Quayle seem incompetent) . What technique best describes the media's focus on Quayle here?

A) framing
B) priming
C) mixing strategies
D) logrolling
E) pluralism