Since party labels reduce the costs of obtaining the information about candidates and policy proposals necessary to make reasonable political choices, party identification may be understood as a/an ________ that citizens use to facilitate political participation.

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Party labels serve as an informational shortcut that helps citizens to make reasonable political choices with less effort and cost. Party identification is a psychological attachment to a particular party, but it is also a helpful cue for citizens to navigate the complex and diverse political landscape. It is not a rational choice in the sense of a deliberate calculation based on self-interest or ideology, nor is it a running tally of political judgments or a formal declaration of party affiliation.

Since Party Labels Reduce the Costs of Obtaining the Information