Policy makers and mass media communications often use measures of ________ as indicators of what "the people" want.

Question

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Public opinion refers to the views and preferences held by a significant number of people on issues that affect the general public. Policy makers and mass media communicate often use measures of public opinion to gauge what the general public wants or to inform their decision-making processes. Collective judgment, public mood, and private mood are related concepts, but they do not refer specifically to the views held by a sizable group of people, as does public opinion. Private opinion is similarly not synonymous with public opinion, as it refers only to the views and preferences of an individual.

Policy Makers and Mass Media Communications Often Use Measures of ________