Voters are being asked to decide whether to build a new county jail. The public could be cued by politicians, pundits, other public figures, and television ads to consider the proposal in terms of its potential to raise their taxes on the one hand, or as a way to increase the number of jobs available to potential guards, cooks, and social workers on the other. These two types of cues are ________.

Question

Quizplus · Accepted Answer

The two types of cues described in the scenario are frames, which are the ways in which an issue is presented or framed to appeal to certain values or beliefs, such as taxes or jobs. Primes, on the other hand, are stimuli that evoke particular associations or ways of thinking, which are not explicitly related to the issue at hand. Thus, frames are the better fit for this scenario.

Voters Are Being Asked to Decide Whether to Build a New