Survival often becomes the top priority when the undercapitalization and liquidity problems of a small business directly affect the decision-making process.

Question

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When a small business is struggling with undercapitalization and liquidity problems, survival becomes the primary concern. This affects the decision-making process as the focus shifts to finding ways to generate immediate cash flow and resources to ensure the business can continue operating.

Survival Often Becomes the Top Priority When the Undercapitalization and Liquidity