In order to achieve market success, a firm merely needs to concentrate on either providing an excellent product or service, or devising an insightful marketing strategy.

Question

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In order to achieve market success, a firm needs to focus on both providing an excellent product or service, and devising an insightful marketing strategy. Simply having a great product or service is not enough if no one knows about it, and a great marketing strategy can only temporarily compensate for poor quality or service.

In Order to Achieve Market Success, a Firm Merely Needs