Renee opened her business with the intention of importing goods from Brazil and selling them in the United States. We could say that this business is
A) an exporter.
B) born global.
C) ready to launch offshoring.
D) a trade mission.

Question

Quizplus · Accepted Answer

Renee's business, which started with the intention of importing goods from one country (Brazil) to sell in another (the United States), fits the definition of a "born global" company. These are businesses that, from or near their inception, seek to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries. They do not start by operating in their domestic market and gradually expanding internationally; instead, they engage in international business from or near their inception.

Renee Opened Her Business with the Intention of Importing Goods