Seeking to extend the product life cycle by expanding into international markets has become a less effective strategy because
A) customer preferences have become more similar around the world.
B) income levels in many countries are insufficient to support this strategy.
C) international delivery systems cannot handle the variety of company distribution systems.
D) product life cycles have already been growing over the years.

Question

Quizplus · Accepted Answer

With the increasing globalization and cultural integration, the preferences of customers have become more homogenous around the world. Therefore, extending the product life cycle by expanding into international markets may not be as effective as it used to be, as the same products can appeal to customers in different parts of the world.

Seeking to Extend the Product Life Cycle by Expanding into International