Coca-Cola leased land and built a bottling operation in Turkey. This new facility is best described as a(n)
A) greenfield venture.
B) cross-border acquisition.
C) international transplant.
D) duplication strategy.

Question

Quizplus · Accepted Answer

Coca-Cola's decision to lease land and build a new bottling operation in Turkey constitutes a greenfield venture, which involves the creation of a new operation in a foreign location from the ground up. This is different from a cross-border acquisition, which involves acquiring an existing company in a foreign location. An international transplant involves moving an existing operation to a foreign country, while a duplication strategy involves replicating an existing business model in a new location.

Coca-Cola Leased Land and Built a Bottling Operation in Turkey