Research has found that one-shot advertisements that are not part of a well-planned promotional effort often retain their effectiveness over a long period of time.
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Q24: Advertising is inexpensive and adds direct value
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Q26: Salespeople will not be motivated for the
Q27: Creating print advertising in-house is becoming increasingly
Q28: Advertising seeks to sell by informing, persuading,
Q30: Product advertising is intended to make the
Q31: Advertising is considered to be part of
Q32: The most cost-efficient mode of personal selling
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Q34: A good publicity program requires regular contacts
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