Sales promotion refers to promotional techniques, other than personal selling or advertising, that stimulates the purchase of a particular product or service.

Question

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This statement accurately defines sales promotion as a form of marketing communication that uses short-term incentives to encourage customers to buy a product or service. It includes techniques like coupons, discounts, contests, and displays, among others, to generate interest and excitement and ultimately drive sales.

Sales Promotion Refers to Promotional Techniques, Other Than Personal Selling