Which of the following should be evaluated to establish a promotion-to-sales ratio?
A) The level of spending by competitors
B) The firm's objectives
C) The firm's own past experiences
D) The strengths and weaknesses of the company

Question

Quizplus · Accepted Answer

The promotion-to-sales ratio is a metric used to evaluate the effectiveness of a company's promotional expenditures. To establish this ratio, the firm's own past experiences and data need to be evaluated, such as the amount spent on promotions and the corresponding sales generated. Factors like competitors' spending, the firm's objectives, strengths, and weaknesses may influence promotional strategies but do not directly impact the calculation of the promotion-to-sales ratio.

Which of the Following Should Be Evaluated to Establish a Promotion-To-Sales