Will is a salesperson for a small appliance store. In an attempt to locate potential new customers, he decides to poll Facebook visitors; they are entered into a drawing for a gift certificate at the store. Individuals who complete the poll will receive a phone call from Will about the store's products and current promotions. Will is gaining knowledge of potential customers through

Question

Quizplus · Accepted Answer

Will is initiating the contact with the Facebook visitors in order to gain knowledge of potential customers. This is an example of marketer-initiated contact, as opposed to customer-initiated or personal referrals. The gift certificate is an incentive to encourage people to participate in the poll and provide their contact information.

Will Is a Salesperson for a Small Appliance Store