Anne owns a small business dealing with industrial products. She currently uses personal selling extensively, but she wants to reduce her cost without losing exposure. Which of the following promotional tools should she use?

Question

Quizplus · Accepted Answer

Trade show exhibits allow Anne to showcase her products to a large audience without the need for personal selling. This can help reduce costs while still providing exposure. Contests, coupons, and specialties may also provide exposure, but they may not be as effective in the industrial products industry.

Anne Owns a Small Business Dealing with Industrial Products